For a long time I thought cozy was a style.
Cozy is not a style, it's is a tool with a purpose.
No matter what style you prefer, you can add coziness in with comfortable fabrics, inviting lighting, incorporating nature, paying attention to textures, and thoughtful furniture placement to name a few.
When you view cozy as a tool, you have a finish line--when a room has been cozified so the people are comfy, you are done!
When you view cozy as a style, like I did for so long, and when you LOVE the idea of adding coziness (raises hand) then you figure if some cozy is good, then a ton of coziness must be excellent.
This slight change in perspective can make the difference of a home painfully overflowing with cozy things, or a home that's cozy, but simple and easy to care for.
The truth is, when there's no purpose, coziness becomes clutter.
In order to appreciate the cozy we add to our homes, we actually need some margin and white space to notice it and enjoy it. Amen.